JG Says

"The thread that runs through this property has been well thought out and gives the property a true soul and identity. We love the tasting table in Apero where you can communicate directly with the head chef Chris Golding who is passionate about his food. The food theme continues for us into the drawing rooms and the work of the patisserie however the service ethic within the hotel is second to none and reflected on TripAdvisor. Roberto Pajares and  his team should be very proud of what they and the owners have created."


The Ampersand Hotel

Set in South Kensington, the hotel embraces the capital’s world famous museum district and cleverly connects the guests with its location with design of the Hotel.

The Ampersand's interior contains five themes; botany, music, geometry, ornithology and astronomy which are derived from museums, venues, gardens and streets that surround the hotel such as Kensington Gardens, Science Museum, Albert Hall & Natural History.

The Hotel opened in summer 2012 and was originally called The Norfolk. It was built in 1889 and you were able to stay for two-and-six or 60 cents for US visitors!

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Things to Know

  • The hotel has 111 eclectic designed bedrooms 
  • The Walls reflect the location of the property and we love the mixture of V&A, Science Museum & Natural history custom made print.
  • Apero is the hotels relaxed dining space which appeals to guest and locals alike with a strong Mediterranean food offering and a superb must taste cocktail list.
  • The Drawing room serves all day coffee, with a superb fresh daily display of pastries with a light bite menu.
  • Health hunters can either take themselves to Kensington Gardens, Hyde Park or the hotels gym equipped with the latest 'Technogym' 
  • For the less adventurous there is table tennis & Xbox in the Games room.

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Meetings & Events

  • All three event spaces have natural daylight which can be hired individually or altogether.
  • The Games room can accommodate between 20 seated to 50 standing. The shelves are lined with books and curiosities as well a full size table tennis table and bar.
  • The Library  can accommodate 12 seated and 35 standing and is ideal for a low key meeting, press day or private lunch.
  • The Wine Room is an elegant space for private dining for 10 people. With statement lighting, a polished basalt floor and an imposing oak banqueting table