JG Says

"For those looking for a centrally located hotel, Santa Maria Novella square is the home to L'Orologio and Santa Maria Novella. Two fabulous 4 star deluxe hotels"


Hotel L'Orologio
Florence, Italy

Hotel L’Orologio is inspired and influenced by the passing of time. A unique proposition situated in Santa Maria Novella Square in Central Florence built in the early 1600’s, L’Orologio offers an insight in to a watchmaker’s passion. A personal project undertaken by the owner of Why the Best Hotels group, Mr Fratini, his love for old watches and the concept of time, inspired the very soul of this property and lead to its infusion of all things timeless. The hotel is home to one of the most important international vintage watch collections in the world from watch designers such as Vacheron-Constantin, Rolex and Pate Phillipe a rare sight for such a privately owned prestigious collection to be on exhibition. Every detail throughout this hotel has some significance to Mr Fratini’s passion from the reconstructed traditional watches, whether it be built into the floors, through to the luxury decor and finishing touches found throughout the hotel. This property is affluently decorated with materials like leather, parchment paper, dark brass and woods recalling the colours and the scents of tobacco from the 1920’s, brainchild of architect, Ms.Marianna Gagliardi. There is also a strong emotional impact, with a marked man’s taste and strong emotional impact, Hotel L’Orologio whilst masculine in its approach invites all its guests to indulge on the most visually enjoyable aspects of the passing of time.

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Hotel L’Orologio is situated in Santa Maria Novella square 10 minutes from the Cathedral

  • It has a total of 58 rooms
  • 2 Meeting rooms with natural daylight
  • Conventioned Parking
  • All rooms are sound proofed
  • Two-level suites with panoramic terraces.
  • Stunning Panoramic Breakfast room with a view directly onto Santa Maria Novella Church
  • Has its own fitness centre with Sauna
  • Its own bespoke smoking room
  • Its own resident glass ‘Loggia’ which overlooks the Florentine roofs
  • Patio
  • Pets are allowed with a welcome kit in the rooms.
  • Resident American bar with unique water feature
  • Signature Officina Profumo Farmaceutica di Santa Maria Novella luxury bath products with exclusive fragrances