About JG Collection

The Story of JG Collection

Ever since I can remember, hotels and hospitality have been part of my life. Whether as a porter at one of Lord Forte’s Stratford-Upon-Avon based properties or whilst training to be a chef at South Warwickshire College. Without sounding like a cliché, service and hotels are part of my DNA. Combined with a desire to always grow, learn and do better. I deliberately set JG Collection up to stay small and relevant, borne out of a history of working with some of the world’s leading hotel brands such as Four Seasons, Conrad, Landmark and The Hempel Hotel. The desire to establish a business development company emerged from a combination of working alongside many large market leaders such as Leading Hotels and Preferred. As I rose through the ranks, I began to move further away from the very thing I love about this business: its people and relationships.

With that ethos established in 2005, JG Collection has always had a Member First approach, which lies at the very heart of everything we do. We have been fortunate to work with some amazing hotels, past and present, though at their core is their people – the main reason we strive to make them successful and our motivation for engaging with expert travel professionals. The (JG) Collection assembled is small yet perfectly formed, each hotel providing authentic experiences in their destinations by offering a high degree of personalised, quality service. Whilst taking our clients’ message and brand and raising a property’s profile amongst our clientele, we take a consultancy role to ensure our shared experience enhances and truly engages with our customers.

Why JG Collection

Why not? When rewording this website, I originally entitled this section ‘What makes us different?’ A strange statement given we are all different and that’s what makes this business so interesting. Let’s simply focus on what we believe potential clients are looking for. We work with a small group of clients, focused, no account managers just a complete team of professionals all dedicated to achieving your goals and objectives. Every team member has worked at the highest levels within the industry both regionally and on properties. And as an ex-GM, I bring a unique perspective on client relationships to the party.

What we do

Travel Trade

We work with you to grow your leisure FIT and group’s revenue from the tour operators, retail travel agencies, leisure consortia accounts and entertainment accounts in our extensive network. This segment is multifaceted, so we constantly seek out opportunities to increase revenue generation from new sources – everyone from disrupters to established players that are transforming and evolving.

Meeting & Incentive

We focus on the important MICE market who organise groups, corporate meetings, conferences and events to drive our client’s business. We’ve seen success in many industries including the automotive and finance sectors, consultancy and other industries where great opportunities exist. Although we work with the larger MICE suppliers our relationship with SMEs and freelancers is second to none. This is one of the most measurable markets for partners to see a return on their investment


Our focus is primarily on those accounts that we know from research, Hotelligence, Star Report and our partners. They will have proven potential and production in our client destinations. Key industries include but are not limited to banking, finance, legal, consultancy, pharmaceutical, insurance, technology, fashion and luxury together with their respective key corporate travel management companies, travel procurement managers, meeting planners and PA’s.

We visit

Tour Operators

Independent Leisure Agents

Corporate Event Teams

Travel Management Teams

Travel Managers

Conference and Incentive Agents

Entertainment Agents

Lifestyle Management Companies

Over 1000 such visits were made in any calendar year


We partner with ICMI, a consulting and management service for the hotel and hospitality industry. Founded by the senior management of Inverlochy Castle Hotel, Scotland’s most renowned small luxury hotel. From this partnership, The Liming was born. The Liming is a new Caribbean hotel management group bringing together highly experienced hotel operators, managers, developers and Caribbean entrepreneurs. This resulted in two brand new luxury hotels: The Liming, Bequia and The Plantation House which opened in 2017.

Consultancy to full management services are available for:

  • New hotel developments, including design and construction
  • Hotel takeovers, including funding and business planning support
  • Exit strategies, including hotel sales and succession planning.
  • Receiverships


Throughout our career, we have worked with some amazing PR companies specialising in luxury. We can partner, tailor and recommend if you require this service.

Client visits

We invite potential customers to our properties on organised educational trips with typical JG (Collection) fun and flair but with a serious narrative. They really work and we continually encourage our properties to offer this service on an individual basis also.

Accompanied visits

Every year we invite our partners to accompany the team on visits to the UK. One week per client at no extra cost, to strengthen our joint partnership, to educate and to demonstrate a uniform approach to achieving their goals.

The ‘paper’ trail

We produce a weekly appointment schedule for partner input, monthly reports for partner feedback, action plans and quarterly newsletters. Our tool of choice is Salesforce, one of the world’s leading CRM companies. Let’s face it the new currency is data.

Our Team

Team JG Collection has experience across the four key sectors: Corporate, MICE, Tour/Leisure and Entertainment providing a strong, harmonious extension for our partners’ existing sales teams.