Hotel L’Orologio Firenze

Florence, Italy

The Hotel L’Orologio overlooks Santa Maria Novella, one of the most beautiful and ancient squares of Florence, in the true centre of town and just a few minutes from the Duomo and Ponte Vecchio. An elegant and contemporary 4-star hotel, with a themed décor inspired by the magical world of Haute Horlogerie.

Each floor of the hotel is a homage to a maison of luxurious wristwatches: Rolex, Vacheron – Constantin and Patek Philippe. Furnished with refined elegance, the rooms feature quality materials, marble bathrooms and curious details such as door handles in the shape of watch hands and sink taps that look like winding crowns of watches.

With breathtaking views of the Basilica, the breakfast room is found on the fourth floor in an authentic Renaissance loggia. In the lounge bar on the ground floor, you can stop for a drink or a light meal at all hours of the day. Complete with meeting room and fitness area, Hotel L’Orologio is the ideal location for business clientele, being refined and exacting, and for those seeking something unique.

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Things to know

  • Hotel L’Orologio is situated in Santa Maria Novella square 10 minutes from the Cathedral
  • 58 rooms
  • 2 meeting rooms with natural daylight
  • Convenient parking
  • All rooms are soundproofed
  • Two-level suites with panoramic terraces.
  • Stunning panoramic Breakfast Room with a view directly onto Santa Maria Novella Church
  • Fitness centre with sauna
  • Bespoke smoking room
  • Resident glass ‘Loggia’ which overlooks the Florentine roofs
  • Patio
  • Pets are allowed with a welcome kit in the rooms.
  • Resident American bar with unique water feature
  • Signature Officina Profumo Farmaceutica di Santa Maria Novella luxury bath products with exclusive fragrances

Meetings & events

Thanks to its strategic location, being in the heart of Florence yet simultaneously close to the Santa Maria Novella train station, the hotel is an ideal place for business events and meetings. Its elegant, tasteful rooms, together with impeccable yet unobtrusive service, guarantee sure success for all your business events. A spacious naturally-lit meeting room is also available for clients, large enough to accommodate up to 40 people in theatre-style seating. A video projector, overhead projectors and microphones are available upon request. Perfect for incentives and exclusive use. Catering service for business lunches and dinners, private cocktail receptions, coffee breaks, buffets, company lunches, special celebrations, anniversaries, birthdays and weddings.

Things to do

  • Vespa Tour in or out Florence.
  • Take an escorted private tour around Florence and its hidden gems.
  • Ferragamo Museum and shop.
  • Eat a “Lampredotto” (a typical Florentine dish, made from the 4th and 5th stomach of a cow) in front of the Porcellino statue
  • Have a walk in the Leather Market.
  • Visit Santa Maria Novella Pharmacy.
  • Have an Apertivo at La Cité – Libreria Caffé

Distance from the main places of interest

  • Basilica of Santa Maria Novella 0.1 km
  • Santa Maria Maggiore 0.2 km
  • Medici Chapels 0.3 km
  • Santa Maria Novella Train Station 0.3 km
  • Via Tornabuoni 0.3 km
  • Palazzo Strozzi 0.3 km
  • Ognissanti 0.4 km
  • Florence Cathedral (Il Duomo) 0.5 km
  • Ponte Vecchio 0.7 km
  • Pitti Palace 0.8 km

Food & beverage

L’O Bar

On the ground floor of the hotel is the L’O Bar, where you can stop for a coffee, a drink or a quick snack at all hours of the day. A bistro with intimate and suffused lighting is characterised by its large central mahogany bar and comfortable sitting areas with armchairs and wooden coffee tables. L’O offers a refined menu with a wide selection of hot and cold beverages, cocktails and light sweet and savoury dishes, created with products of excellence in Italian and especially Tuscan cuisine. There is also live music throughout certain periods of the year.

Breakfast room

On the fourth floor of the hotel is the special breakfast room with large windows overlooking the Church of Santa Maria Novella. Open from 7.00 am to 10.30 am, it offers a continental buffet and American breakfast, with a selection rich with fresh organic produce. Gluten-free products for coeliacs and those with intolerances are also available upon request.

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