ME Hotels

SPAIN & LONDON

 

SERVICES

Sales & Marketing

 

MARKET SEGMENT

All market segments

 

MEMBER DURATION

Eight years

 

OBJECTIVE

Spain has been another country close to our hearts after establishing Grand Hotel Centrals brand in the UK market we were drawn to the preopening team for a new luxury lifestyle brand Habitat Sky.

Melia Hotels soon took over and rebranded as ME Barcelona. This then developed to Madrid, Vienna and culminating with the flagship ME London. Three pre-openings within an expanding brand demonstrating significant ROI in all segments, remaining with the brand over several years.